I was tasked with rebranding a familiar grocery store with two complementary products, both in aesthetic and consumption. The branding had to be similar across both products. I constructed an entirely new logo as I felt it was necessary to get the new rebrand message across. The final result is a family-friendly, cleaner aesthetic that stays true to Kirkland Signature's core beliefs, "Quality and Value."
Applications used: Adobe Photoshop, Illustrator, and InDesign.
Logo
Package Design
Brand Collateral
Truck - Back/Side
Truck - Front/Side
Advertising
Style Guide
