I was tasked with rebranding CRAP Eyewear, an independent sunglass company, designed and tested beachside in Los Angeles with its roots in surfing and skating. A full visual brand ID was created and a final press kit with all the new rebranded collateral and brand messaging was delivered at the project's completion. The final product is a friendlier, livelier redesign emphasizing CRAP Eyewear’s Southern California roots.
Applications used: Adobe Photoshop, Illustrator, and InDesign.
Logos
Main
Secondary
Brand Collateral
Apparel
Bags
Beach Towel
Sunglasses
Style Guide
